| In the future 20 years, China will enter the unprecedented fastly urbanization. AutoSociety in which mass expense will come also. The automobile not only can change or shape the city space of China, also can cause the transition of traditional social relations and regular of China in this advancement. This paper inspected the argument and the research in journalistic field and theory field of China, elaborated the basic condition of ex- AutoSociety in the course of reforming of China, attempts to give the conception of ex- AutoSociety , causes it to become a macroscopic background to analyzes public domain question in China. Here the ex- AutoSociety not only is one kind of theory background also is one kind of research of view, because it has vital significance to understood the public opinion expression question that automobile as estate, status sign regarding .On the foundation of researching overseas and domestic literature of public sphere, induced two kinds of approaches of public sphere : One kind is public sphere as the contact space: The study of public sphere and the civil society . This kind of research equates the public sphere to civil society, or take the public sphere as something derivative of civil society . Another kind is the public sphere as the expression space: Public sphere and public opinion research. This research stresses on to the media study. It thinks that each kind of media is the different form in public sphere, in current concentrates on the Internet research. I agreed the definition that the scholar Barrett McCormick give, he thought: "The public sphere may decide as the idea and the information in the generalized boundary which the social public contacts. So, all modern society all has some kinds of public sphere.The author take each kind of "the BMW" case that each media reported as material , selecting model document: "The Harbin BMW" case ,using the pattern of "the reading–feeling-analysis -understood" to carry out my the qualitative...
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