Research On The On-line Marketing System Of Yesky Web School

With the development of social economy and science-technology, the developing trend of education is changing dramatically. On-line study, the modern long-distance education model based on the Internet, is the trend of global education and training. Long-distance vocational training website, which regards the education as merchandise are facing the most furious competition and the hardest plight. Operators of this new business model are wondering how to make profits, how to face the market competition, how to create and mange the brand-new on-line marketing system in the virtual E-business atmosphere.Purpose of this thesis is to give a detailed analysis and summary on the on-line marketing system of long-distance training website, especially the developed concept and system of on-line marketing of long-distance IT training website. Author of this thesis brings out own thoughts on the on-line marketing strategy and system structure of yesky web school through all kinds of analysis measures and knowledge.There are five parts in this paper. The first part is an analysis on the present develonment of Chinese IT training business, especially the characteristic and problem of long-distance IT training website. The second part introduce the marketing atmosphere faced by long-distance IT training website and service product characteristic. The third part analysed the practice of net integrated marketing strategy by the theory of on-line marketing and the 7 factors of service marketing. Based on the on-line marketing system of yesky web school, the fourth part analyse the structure and concrete executive way of long-distance IT training website's on-line marketing system. The fifth part summarizes the executive effect and construction principle on the on-line marketingsystem of yesky web school.This paper are featured by those characteristics:1. summarize the on-line marketing system of long-distance IT training website with concise words2. introduce the on-line marketing strategy and the practical way to construct on-line marketing system.3. On the basis of actual experience of long-distance education, analyse the success of yesky web school.