Social Study On The Cultural Consumption Of The Families Of Teachers In High Colleges

Luo xiaoling (Sociology) Directed by. Wang xulang (Professor)Cultural consumption will be the mainstay of consumption of humanities in the informational and economical society with entering 21 century. To develop cultural consumption and industries is significant to the overall growing of humanities and progresses of society. As a special group, teachers in high colleges have distinct characteristics in cultural consumption, therefore, the study on the cultural consumption of the families of teachers in high colleges will add theoretical value in showing the immanent laws, and achieve realistic meaning in making progresses in cultural consumption. Through multiprocessing and quota sampling, with questionnaire, this study not only summarizes the current situation, characteristics and tendency of the cultural consumption of families of teachers in high colleges, but also assays the factors of it.The conclusions is as following. The proportion of cultural consumption of the families of teachers in high colleges in the whole domestic consumption is increasingly raised. The proportion of expenditure level of per capita cultural consumption in gross expenditure of living is 46.93%, which exceeds 19.54 percentages to that of 1992.In the omni-structure of cultural consumption, the expenditure level of non-substantial consumption is 28.54 percentages higher than that of substantial part. The specific structure of cultural consumption is manifold. Consumption for development is the mainstay, while consumption for recreation is moderately supplementary. Consumptions for education, tour and computer are more popular among the families of teachers in high colleges. Families of teachers in high colleges are satisfied with their cultural consumption. As characteristics are concerned, the motivation of their cultural consumption is not very intense but the ration of it is growing. The interests of their cultural consumption are identical in a way and varying to different families as well. Characteristics of each cultural consumption are discussed too. The expenditure level of their cultural consumption will upswing. The specific structure will be variety, in which consumptions for education, tour and computer will keep on prevailing. Generally speaking, the cultural consumption will be in a tendency, which is non-substantial, digital and intelligent, domestic and personal. The cultural consumption is greatly relative to the personal, domestic and social factors.This study not only extends the theories of sociology on consume in some degree, but also helps people realize the cultural consumption, thereby build up wise conception and improve it. It provides certain evidences to relevant departments when they are making decisions in adjusting and developing cultural industries.