Female Image And The Construction Of Female Personality In Mass Culture Horizon

With the modernization expansion and the rapid development of the market economy, meanwhile along with the improvement of living condition and the change of consumption concept, a new various of the cultural form---the mass culture arose at the historic moment, and became the most noticeable phenomenon in the domain of Chinese culture, which almost seeps into the each term, each domain which are social life's, and is the important component of rich life; as well it becomes the main resources from which millions of persons form their own morals and ethics. It has brought new possibility and change to the society, especially, unprecedented possibility and change to the female, for example, the female images'pluralistic change, the change of female personality and so on. Those are all the important text which the society pays attention to currently.As far as we know, there are massive forms of female images in the products of the mainstream mass culture. These images, some of which stand for self-esteem, self-reliance, they make their own personality public, defend their own rights and status, whether in career or in life, they are more independent, autonomous, strong, self-confidence, which strongly impacts the establishment of the life value, the world view and the personality of the females in real life. However, mass culture is a kind of commercial culture sentimentally, so the female images in which are also subordinate to the needs of commerce, and become the tool of making profit. So many of the female images in mass culture only attach importance to the external not the intrinsic, the material not the energetic, the depending not the independence and so on. These female images are no doubt the beautiful"landscape"in the cultural world, which bring the enjoyment of visions and the joy of sensing organs to the people, but it also demonstrated and molded so-called"the modern age","the fashion","the top level"personality. In these female images, women are transformed into a commodity, a packing, a buying point, a decoration, a negotiable security, to some extent, which brings about the women materialized, commercialization and instrumental, thus disparages the female's independent personality and social value unintentionally, and causes the misunderstanding of the female personality. However, in real life, many females are influenced by the female images in mass culture, who have changed largely on their world outlook, outlook on life and values, the pop of hedonism and mammon-ism, the psychology of dreaming of the momentary fame and a night of sudden wealth is very common, some females even take"so long as having rich, they would not care about"as the creed of the life, even for which they can not hesitate to betray their own personality and the dignity. Obviously, these will influence the independent personality of women to raise, and will not favor the promotion of cultural and ideological progress and the construction of the harmonious society, simultaneously will bring the new difficulties and challenges to the Ideological and Political education, which becomes the topic that is needed solving urgently at present.This article will analysis and explain the female images in the products of mass culture, which contains commercial films, televisions, advertisements, pop music, fashionable magazines, networks, and so on, to see through the cultural implications which the"female images"imply, as well as the influence on the world outlook, outlook on life, values of the women and so on, furthermore analyze the multiple actions to the female personality, especially the flaw and the misunderstanding which the"female images"cause to the female personality. Finally in the fore-mentioned foundation, from the height of the Ideological and Political education, draw lessons from the methods and the experiences of the personality education in the Ideological and Political education in and abroad, propose the strategy of the topic that"the construction of female personality in mass culture horizon".