| Renovating existing sports venues is to promote our sports event for the development of the intangible asset and to the development of cutting points, and also is an important one annulus. Now, whether sports industry developed countries, or are in the developmental stages of the sports industry in China, in stadiums management, operation process, which is the most important one of the stadium management gains project. But compared to the operated abroad, China is still in the groping stage development, Especially in the operated marketing idea, operation mode and marketing means, which etc are not enough mature. How to make our country operated a breakthrough in developing the sports venues operators is a theory problem to be solved before. This paper adopts literature material, interview, comparative analysts and other methods, for the domestic and foreign various sports venues in business development present situation, operated commercial development of stadium advantages and development process in various problems should be paid attention. Consider:The stadium naming rights favored by domestic commercial enterprises; Sports medium resources have a further development, stadium named relevant intermediary service vacancy; Sports stadium named legal protection is weak; the stadium intangible assets are shortage of professional management. Foreign sports stadium operated marketing concept, methods, operation methods is advanced, and along with the changes in the market continuously improved; Using media integration superiority of sports resources to develop stadium operated; Paying attention to the development of comprehensive functions stadium to attract named sponsorship; Foreign good experiences for the development of public service operated promotes, perfect stadium intermediary services in aspects such as the venue are worth to reference.Based on the success experiences of the other states, having the ideas and insights of our country's stadium operated development.1 Carry out actively various management, which operated commercial activities.2 Develop the relevant law regulations for the protection of sports stadium, which to provide legal basis for the event.3 Pay attentions to the legal work and abide by the terms and for the foundation for win-win situation.4 Ascending stadium service quality, maintenance stadiums named sponsors shall enjoy the rights and interests. 5. Highlight the stadium advantage, which improve marketing strategy in sports market.6. Attach importance to PE intermediaries in the important role of operated development activities7. Using the network media publicity means, to promote our country sports stadium's brand value.8. Vigorously introduce top international professional and business sports event, gathered popularity and commercial attention.9. Pay attention to the sports stadium bid enterprise qualification examination operated. |
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