An Empirical Research On The Influential Factors Of The Tourist Attractions Of Folk Sports Festival

Folk sports and cultural festival activities in the field of tourism development has become a tourist destination development and marketing important motive. How to use local resources to combine folk sports tourism festivals, to create attractive tourism products to attract visitors to take part is an important issue, and how to highlight the local characteristics without losing the cultural significance of the activity itself is also a topic of concern for many researchers.In this study, Gansu Lintan Yeliguan organized national 4A level scenic state tug of war Tao Festival 2010, for example, folk sports and cultural festival activities of visitors to participate in the status of different types of activities to experience the depth of feeling with the activities of different types of folk sports evaluation of tourism attraction and cultural connotation of the state of knowledge; View tourists "fundamental characteristics", "nature tourism", "tourism preference" and different types of folk sports and cultural activities of the leisure experience, knowledge and cultural content attractive tourist activities relationships, and leisure experience, attraction, awareness of the important cultural connotation of the procession as intention.Based on the content of this study presented seven research hypotheses, and using descriptive statistical analysis, factor analysis, reliability analysis, T-test, ANOVA, correlation analysis, matrix analysis, regression analysis, in 2010, "Tao Tug of War section states, "returned questionnaires was analyzed and verified.Secondly, based on the results of data analysis to understand the participation in the 2010 "State of tug of war Tao Festival" tourists tourists basic information, travel characteristics and travel activity preferences. Further, In-depth analysis of the activities visitors folk sports and cultural connotation of cognition, evaluation of tourism attraction, leisure and the level of experience.Again, according to research presented in Chapter II testing hypotheses: the basic tourist information, tourist features, activity preferences and tourism attraction, cultural content and cultural knowledge and folk sports festival the relationship between the depth of experience; folk festivals to experience the depth and Sports the relationship between tourism attraction; folk festival tourist attraction of sports culture, to experience the depth of knowledge and cultural connotations of the tourists behavior intention. And verify the results obtained at the end of the third chapter to be expressed.Finally, verify that the phenomenon reflected in the results to correct the view of the recommendations proposed by the researchers and the corresponding improvement measures. At the same time in the conclusion that the type of organizing folk festivals sports culture, an increase in content and activities outside their own culture of innovation activities, is not organized to attract tourists and a key factor for sustainable, but rich and deep cultural power is create a sustainable tourism attraction fundamental cause. The activities of folk sports festival in the planning, design must include innovative activities of the folk sports and activities linked content, and visitors can actually participate with hands-on activities, in order to create the type of folk sports and cultural festival unique tourist attraction ability, and improve visitor loyalty.