The On-site Investigation And Countermeasure Of Sports Media In Hebei Province

Sports media is a kind of media, it is sports information, knowledge through television, radio, newspapers, magazines, network media, meanwhile, spread to the audience in a professional, depth change face into sports industry product manufacture and market exchange center, and become the industry development of important strut strength and spirit of products and services. Along with the development of undertakings of physical culture and sports media sports industry economy has become an indispensable part of the 2008 Beijing Olympic Games, especially after bouncy, sports media, ushered in its development of golden period. But will the hebei sports media is concerned, its media although varied, situation is not optimistic, exist if transmit quality is uneven and lack of high-quality goods, and the sports industry is low and the government scien-tech sports industrialization, not fully to itself the limited appeal of audience, lack of theoretical research and guidance, and many other problems. If these problems are not addressed, inevitable influences the hebei sports media and hebei sports career and the rapid development of the sports industry. This paper that is based on it, the present situation of the hebei sports media field survey, summarizes the advantages and defects, analyzes its cause of formation, and on this basis unifies the related theory put forward some feasible countermeasures.This paper used the literature material law, logic analysis, questionnaire investigation, interview and investigation of research methods, this paper is divided into five parts in negotiations. The first part is the preface, describes this paper expatiates the bases and academic circles to "sports media" this topic research present situation, pointed out the research about the hebei sports media is almost blank, based on this research is extremely necessity. The second part detailed introduces its research objects and research methods. The third part is the research results and analysis, define a "sports media" and other related concepts, introduce and analyzes the spread of hebei sports media, personnel the status quo and their combination and the sports industry of condition, and the reasons for the formation of these conditions were explored. The fourth part is the key of this article, from the sports media industry itself, government agencies, colleges and universities and other three different Angle, to the development of hebei sports media formulated the different strategies. Such as sports media should play its own subjective initiative, makes the high-quality goods sports media, improve public interest of sports media, play the advantage of various media and strengthen cooperation, enhance the cultural connotation of physical media reporting, in order to make sports media form complete industry chain, took to the simple self-consistent self-sufficient development way. Government agencies to guide sports media development direction and development of the sports industry, improve the supervision of public opinion work, issued and perfecting relevant sports publicity of laws and regulations, vigorously develop the economy, for the development of sports media provide financial support. Universities and colleges should strengthen the sports media personnel training, improve the theory research level, for the rapid development of sports media talent support and provide theoretical guidance.The fifth part of full text content for epilogue, do a summary, and hope it can benefit of hebei sports media, promote the hebei sports career and the rapid development of the sports industry.