An Exploratory Study Of Entrepreneurial Barriers Of University-Students Entrepreneurial Prosperity

Based on the expertise view, the research was used the comparative researching method to explore the potential cognitive differences of entrepreneurial barriers for entrepreneurial experts, novice and college-students who want to conduct entrepreneurship.It was to solve two main problems:(1) Is there any difference that the entrepreneurial barriers recognition and evaluation among the expert/novice/ college-student? (2) Is there any difference that the entrepreneurial project identification and evaluation between the expert and college-student?In Study 1, a total of three groups of 180 subjects were conducted a survey. The results show as following:(1) Awareness to the importance of entrepreneurial barriers. Expert stresses the organizational structure and business products and services of innovation, the novice addresses lack of experience and the great market competition, but the college-student stresses the support and guidance from the external environment which is a major obstacle. (2) The sequence of barriers solving. The expert thinks of start-up funding and project. The novice addresses the entrepreneurial team first. And college-student tends to find the right entrepreneurial project first. (3) The combined effects of entrepreneurial barriers. There is difference in the evaluation among the three groups.In Study 2, mainly based on the results of Study 1, we found that in current times, the greatest barriers faced by the college-student who wants to conduct entrepreneurship is lack of a suitable entrepreneurial project. Thus, in this part, through interviews with college-student and expert, as well as qualitative and quantitative analysis, the findings are below:(1) Different sources of project. Experts mainly find projects from the problems of themselves or others, the transformation centers, and other types of business organizations; college-student looks for more venture projects from various scientific and technological competitions, a number of innovation and so on. (2) Different evaluation criteria. Expert focuses on available resources, while college-student mainly cares of the personal tendency. (3) Difference in cognitive process. Expert is parallel, that is, simultaneously, while that of college-student is series.This article hopes to help direct college-student and relevant organizations.