The Research On The Developing Strategy Of Huangshan Sports Event In An Hui Province

This paper has mainly utilized the literature material method, social investigating, expert interviewing and logical analytic method. Useing the Science of Strategy, Management, Marketing and so on, especially focus on the SWOT analysis, discuss the subject matter which to the sports event exists, like the direction of sports development models is not clear; the core of the operational management of the brand is not clear;lack of talented persons, companies and so on. Finally got conclusions as follows:Strategic objectives are:to 2025, establish 1-2 profitable models and in witch evdrybody can enjoy, set up 1-2 international sports center.Strategic stages are:pre-strategy (laying the foundation and preparation stage), medium-term strategy (a comprehensive and rapid development stage), long-term strategy (maintain a comprehensive and rapid development stage.)Strategic responses are:to intensify propaganda and enhance awareness of sports events; rules and systems, strengthen auditing and supervision; playing the role of government guidance, to encourage enterprise and social investment; development of incentive policies to increase the television media and internet media; foster Sportscompanies, and international companies to integrate; the development of sports education and training of professional sports talents.