The Status And Countermeasures Of Public Relation Management In Hefei Star Hotel

The star hotel, a comprehensive enterprise, is the place for commercial, tourism, recreation, holidays when the current social developped and the people's living standards increased. Hotel is the original industry to introduce public relations thoughts. In the 1980s, the sino- foreign joint ventures in Guangdong's hotel attract overseas managing mode, set up public relations department, responsible for carrying out public relations activities .So, public relations as an important function in the hotels and other industries found wide application. However, is not optimistic about the status of the star hotel management. There are many problems. Therefore, the text suggests the countermeasures for the status of public relation management in star hotels.This article falls into five sections. The first section describes the background and significance of research for public relations management in star hotels. It reviewed the status of public relations in China at present, and introduce the contents of the study and research. The second section introduces the concept of the public relations, then introduces the public relations in hotel. Finally it introduces the specific content of public relations management in star hotels. The third section takes example by Hefei. By the investigation of public relations in star hotels, it takes the first-hand information. Then by Finding and analysis, it comes up with the management problems of public relations in Hefei's star hotels. The forth section comes up with countermeasures aim at the management problems of public relations in Hefei's star hotels. The fifth section is in conclusion. It takes research direction in further.