Economic Analysis Of Resale Price Maintenance And Antitrust Regulations

Resale price maintenance as a general marketing model in China recently, which has restrictions on the market competitive environment and promoting economic efficiency two revising effects. On the one hand it is a direct violation of the right to free pricing of independent economic entities, with the consolidation and strengthening of the role of horizontal cartels. On the other hand it can promote economic efficiency, improve service levels, and resolve the problem of external services. Firstly, as a result, this paper has made the concept and elements of resale price maintenance to be defined. Secondly, analyses of the causes of the resale price maintenance and its overall impact of economic efficiency, on the economic point of view. Thirdly, give a brief of legislation and judicial practice taking some different approaches to regulate the Resale price maintenance, in different economic background. At last, this paper proposes some views of certain defects about China anti-monopoly law's provision relating to the resale price maintenance, on the base of the EU and Americans'matured legal practice, and our country's economic situation and legal environment. Therefore in order to draft better rules to regulate resale price maintenance, this paper gives some advices to improve relevant provisions of the antimonopoly law about it.