Model Studies Of Spreading Public Spirit By Private Charitable Organizations Through Media

The Private Charity charitable organization spreading the public spirit thorough the media is very important strengths which under the harmonious society. When entering after the steady progression stage, Chinese Private charitable organizations have the very great demand of cooperation with the media cooperation. But there are also many blind spots and the difficulties in the practical cooperation. How Private charitable organizations to use the media to participate in public decision-making process to express their voices, so as to raises citizen's charitable consciousness, becomes an important strategic question which the philanthropy develops.Our country is in the transition period, there have various contradictions in the society, like gap between rich and poor, the increasing unemployed population and so on. Government's function will appear unavoidably in each domain, the private charitable organization having complementary advantages. The private Charity charitable organization's development already aroused people's interest, however a few people to study how to private Charity charitable organization disseminate the public spirit. At present, our country private Charity charitable organization's public spirit dissemination condition is not very well, facing the macroscopic environment's pressure and the market challenge, the private Charity charitable organization perfecting the model is become very important.This paper takes the relations between Private charitable organizations and the media relations as the object of study, and utilizes comprehensively various disciplines related to the theory to state logically and essential factor's relations between the each essential factor.According to the existing problem, this paper also discuss the problem in the entire spreading process, and construction the communication model, in order to provide some recommendations for its future development.