The Research On The Legal Regulation Of The Unfair Competition Behavior In Internet

Now Internet has become a new area of business competition, moreover, with the rapid development of information technology and commercialization of the Internet, commercial competition on the Internet may go beyond the traditional business forms and become the dominant form of business. Internet as a new commercial carrier also have many problems, traditional rights in the virtual world are ignored and diluted, interests and profits make moral failure. There is no legal and moral adjustment, the Internet has become a dark corner. Because of the legal regulations deficiency, there appear many new unfair competitions in Internet: Cyber Squatting, Web Plagiarizing, Malicious Hyperlink, False Advertisement, Malicious Software etc, these problems have hindered the healthy development of commercial Internet. The paper seeks to analyze these unfair competition issues and finding solutions to these problems.This paper is divided into four parts: the first part discusses the meaning of unfair competition behavior in Internet. Firstly, define the meaning of unfair competition behavior in internet. Secondly, discuss the characteristics and manifestations of unfair competition in Internet. Finally, describe the harm of unfair competition behavior in Internet.The second part reviews the main problems which exists in unfair competition behavior in Internet, and also discusses the limitations of existing legal norms.The third part studies abroad advanced methods and legal norms, and gives some referenced proposal according to these foreign advanced legal norms.The forth part is the most important part of the dissertation. Through the fore three parts analysis, the last part proposed specific countermeasures for regulating our country's unfair competition behavior in Internet.