The Research On Management Communication Problems In Chinese Non-profit Organization

During the period of social transformation, the non-profit organization in our country has to face various problems such as inexact position, unstable source of resources, low social public trust, disorders of the internal management. All these problems, to a certain degree, are caused by the improper management communication between non-profit organization and government, enterprises, the public and inner-organization. Therefore, the research of management communication in non-profit organization is of great significance to the existence and development of non-profit organization itself and perfecting the management theory of non-profit organization.This thesis is based on the preliminary analysis of non-profit organization management communication and the content, function and necessity of management communication in non-profit organization currently in our country, analyzes the management function, current situation, cause and result in non-profit organization. By combining the characteristics of non-profit organization itself, the thesis has brought in relevant theory and practice of enterprise management communication and put forward the accessible approaches of optimum management communication in our country's non-profit organization.The concept, process, characteristics, classification and theoretical basis cost of the basic theories of non-profit organization management communication. The content of non-profit organization management communication mainly refers to the government, enterprise, social public and other domestic and overseas non-profit organizations and inside of the non-profit organization. The non-profit organization in our country has functions of removing information asymmetry, coordinating organizations' relationships, maintaining organization's image and providing foreign services, consultation. Nowadays, the identification with legitimacy, fund raising, the establishment of social public trust, scientific management and sustainable development of non-profit organization are pressing for the management communication of non-profit organization. Currently, there are mainly problems as follows: Lack of communication skills, sound communication mechanism, perfect channels of communication and positive cultural communication, and these problems are caused mainly by the capacity of their own, concepts, systems and environmental factors etc.Only by realizing the importance of management communication of non-profit organization, improving membership's communication ability, establishing the organization communication mechanism, perfecting the internal and external communication channels, fostering harmonious communication environment in order to raise the level of communication, promote communication and cooperation among government sections and profit sections, social public and overseas non-profit organizations so that the non-profit organization may further improve its social public trust and achieve sustainable development.