Study On Target Market In Business Field For XY Law Firm

Chongqing XY law firm is a large scale law firm which is well-known in Chongqing city. It is facing the severe condition that all the firms have fiercely compete in the legal service market. XY law firms must obtain ability to fit and control the market. The Chinese law firms have to get the ability to use the marketing knowledge to improve work. But there is not mature marketing theories of law firms in our country. How can law firms use the methods of marketing in a specific way is a key problem that we must solve urgently.This paper is about how XY law firm can use the method of marketing in a specific way.Firstly, the paper introduce the traits and the trend of foreign lawyer vocation and introduce the actuality of the lawyer vocation in China. According to the two parts, the author consider that lawyer vocation should develop itself to specialization .And then, the author explain necessity and feasibility for it.Secondly, in the part of the demonstration study for the paper ,the author firstly introduce the idiographic situation of XY law firm. the whole law service market is divided into many sub-market accord to the different law service fields of the consumer behaviors with the theories of the market subdivides: criminal legal service market, civil legal service market, business legal service market, administration legal service market. The author select business legal service market as the study object. And then, it is ulteriorly divided into many sub-markets. And then, the author analyze the situation for every sub-market.Finally,the author analyze the situation of the collectivity and the situation of lawyers` ability, and analyze the situation of the service performance and the situation of service quality. And then, the author consider that the resource and capability for XY law firm match up to construction and realty vocation sub-markets. So the author select this sub-markets as target market for XY law firmThe textual analysis make the foundation that how can XY law firm use the scientific method of marketing in a specific way.