Chinese Image Crisis And Their Renovation

National image usually refers to the relatively stable overall evaluation form international community about one country, including political, economic and cultural aspects as well as national behaviors. China is a country with a long history of civilization in the history of the world far-reaching impact. No matter from the geographical scale, the population, or the civilization development level, China is been seemed as a big power by the whole world. From the history aspect, the awareness of China's image are various which are according to the changes of times and country's own needs, such as "Qidan image","Yellow Peril". This paper choose the period which is after reform and opening up as research object, just because this period is not far away from today that is easy for us to collect information. And the most important reason is that this period is the exactly time when China's political, economic, and cultural and other aspects gained great achievements. During this time, for internal, the people is getting rich, and the political system is more mature; for external, China advocates peaceful diplomacy, and foreign policy is moderate; the civilization degree of China also improved, cultural exchanges have made great achievements, China's international status has greatly improved. However, take a look at today's United States, Japan, as well as China's neighbors reported about the image of China, such as "China threat theory" and "China's authoritarian," "suppression of human rights," "Ugly Chinese" and other negative reports continue to emerge, the China's image of the world understanded and the real China is really different. After the reform and opening up, China has found a path with Chinese characteristics in political, economic and cultural development aspect, displayed a new image. But the international community didn't understanding of this image very well, China's image is "demonizing ". Domestic scholars have been aware of the difficulties about China's image after the reform and opening up, and already produced series of national image and dissemination of results. But choose the China's image after reform and opening up as a crisis haven't existed. So in this paper based on the results of these studies, want to introduce crisis management into national image management. Details are as follows:First part is introduction of explain the connotation of the country's image and research purposes; the status quota home and abroad as well as the theoretical basis for research.The second part discusses China's image crisis. First elaborated China's image's history, focus on the image crisis after reform and opening up. Lastly, analysis the reason for the crisis.The third part is repairing China's image crisis. Expounded that the needs, the goal and the measures for China to repair the image of crisis.The last part is conclusion. The article pointed out that the main significance is to remind the Chinese people: to recognize that China's image has faced on a crisis, there is a huge gap between international and China's aspect. After recognizing the crisis, we also have to find the reasons behind the crisis, then repair crisis timely and demonstrate a China that stick to the road of Chinese characteristics to the world: a democratic, a civilized, a peaceful development of a responsible country.