Mass Media And Peasant's Political Participation

After economic system revolution happened, the village has changed. The peasant's political participation rising to an unprecedented height, both the consciousness and level in that the peasant participates have rised obviously. Mass media for the past 30 years continue to conduct democratic elections as he gentle breeze and mild rain publicity, to guide the building of grassroots democracy in the breadth and depth of the "soft landing" for the "the silent thing" job.Peasant contact the duration of the mass media, the level of frequency and content of the prefered option, especially news contact information for improving their awareness of political participation have significant impact. Long-term exposure to news and information can increase their political participation in the knowledge that a firm attitude towards political participation, and strengthen the ability to participate in the political sense. Raise awareness of political participation of peasant to become active and effective premise.The mass media of using its unique advantage of the village committee elections a lot of publicity, set for public issues, active and effective guidance Public opinion, aroused public opinion formation of the orientation, increased political participation initiative of the peasants and eventually contributed to the common people, thus play an effective role in guiding public opinion and become an effective tool for political mobilization.Because peasant own cultural quality of the differences so that they made in certain political options, from the perspective of their own interests, ignored positive and negative two sides. Always take the initiative to farmers, a selective use of media to meet the needs of individuals, but demand is a wide variety of, the mass media can only meet part of demand. So the impact is limited.