| The mass media dissemination modern development is day by day intense to the thought political education influence, the Internet appearance has brought the huge challenge for the thought political education dissemination. The thought political education experienced from has generally disseminated to the network dissemination change, the thought political education network disseminates this discipline overlapping research also to arise at the historic moment. Thought political education network dissemination the numerous questions research is a need key research question, this is by the thought political education network dissemination own characteristic decision. The correct understanding network is effectively carries on the audiences the thought political education network dissemination the premise. As the specific thought political education network dissemination, the network is compared audiences' characteristic and the general dissemination the audiences, has its own particularity. Knew in the thought political education network dissemination audiences' characteristic, is determines the thought political education network dissemination strategy the foundation. Receives the audiences as the thought political education network dissemination main integrant part, its characteristic not only obviously distinguishes to other dissemination receives the audiences, moreover displays extremely widely, is also complex. Not only displays some basic characteristics, moreover also has the extremely remarkable psychological characteristic, the goal and the motive, the behavior characteristic and the individuality characteristic. Is precisely these is different with other audiences' complex characteristic function to the thought political education network dissemination process, can affect in the very great degree is even deciding the thought political education network dissemination process control, the way choice and the content establishment. Therefore, must strengthen the thought political education network dissemination the effect, needs comprehensively to analyze and to know these characteristics, and propose the corresponding dissemination countermeasure according to these main characteristics. |