Research On Government Image Dissemination In Information Network Society

Government's survival and the operation, all must depend on for existence to the certain social environment, mutually has one kind of paragenesis, the interaction relations, each other depends on for existence and mutually infiltrates mutually affects, mutually affects. The information and the network high development, causes the government to face the unprecedented opportunity and the challenge. As the soft strength government image, is the official troop overall quality, incumbent party's ruling ability and the administration achievement and so on objectively displays the cognition and the appraisal which obtains in the public, also is the government knows and beautifully approves, in the certain degree is "the national brand", "the city brand", for wins the public support and the trust, displays own function, can condense the public the spirit, manifests social the values, guides people's thought trend, entrusts with people's dependent feeling, manifests the people to construct the country to be self-confident.Joins after WTO, the government in aspect and so on management idea, management function has had the huge transformation, changes the service day after day by the management. Facing knowledge globalization and management open economy, in order to adapts the international rules well, according to the international convention conduct, our country government should to be more open, the democracy government image in international politics, in the economical stage maneuvers among groups, adaption world government development tendency and tidal current.This article attempts through the comparison research method, the case law, develops the idea, the establishment government vivid model, the analysis comparison government image dissemination type, the research government image dissemination mechanism through the annotation government, compared with the Chinese and foreign government government image dissemination similarities and differences, the model overseas advanced experience, the absorption already has the theory achievement, thoroughly unifies our country government image dissemination the reality, obtains to our country enlightenment: Renewal idea: Makes the brand government;Prominent characteristic: The organization dissemination and the interpersonal dissemination unifies, prominent cultural connotation;Strengthens the exchange: The government and the populace interact, the government internal interaction, constructs has the stress the government, sets up the good government image. Regarding ourcountry government image construction and the dissemination, the adaption network and the information development, condenses the will of the people, the promotion economy development has the great significance.