| Shipping industry belongs to service industry. Ship agency is a special branch of shipping industry, so the products it provides are also service products. So we call ship agent be an auxiliary service provided to maritime transport. The competition in ship agency is the competition of service standard. That is, through the integration of all kinds of marketing strategies, maintain the present customers and attract potential customers. With the process of globalization, ship agencies face the competition not only from native country, but also from foreign competitors. There is fierce competition in Dalian ship agent market. If China Shipping Agent Dalian Co., Ltd want to be the leader in the ship agent market, it is important to know own shortcoming and learn the competitor' strongpoint, and research in its own future development strategy's system.In order to make China Shipping Agency Dalian Co., Ltd know well it's direction of the future development, determine it's strategic aim, and achieve the goal of boosting up the economic benefits, this essay is written. The article analyses and investigates the situation of the company itself and the factors that affect the market of the shipping agency. It put forward the strategic points and concrete steps of the company's future development by analyzing the result of forecast and the strategic mode.Though it still contains many disadvantages, I believe it would be useful to China Shipping Agent Dalian Co., Ltd; even to the whole ship agent is worth to be regards as an important theoretical consult or the guide to practice when they precede a valid investment.
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