The Case Research On Marketing Strategy Of FAWVSC

With the development of China has entered the WTO and the trend of economic globality, China has already offered a comprehensive marketplace for the whole world, Chinese Auto industry stand in the breach, China has already became a macro market that has furthest potential and also last market needs to be developed, Chinese Auto market's transformation process has nearly completed that from seller's market to buyer's market, market competition fierce increasingly, different kinds of Auto dealer are seek after a new sell strategy that adapt market circumstance. The following article will describe it around this background, First Automotive Works Vehicles Sell Centre (hereinafter refers to FAWVSC) its management course and developmental situation of domestic Auto consume market, and how FAWVSC analysis market surroundings, confirm object client colony, rebuild sell network, make a accurate market orientation, to establish the way that has it's own trademark, in order to establish next sell strategy for the corporation case and investigate it.This article has following contents: Development and evolvement course of China Auto distribution.; Outline of FAWVSC. Corporation natural facts, management range, organization framework etc; FAWVSC's management course; The new change of FAWVSC management and competition state.Nation's macro control, government policies and corporation policies has changed.Auto production, market demand, competition situation has changed; U.S.Auto market distribution actuality .Base on the case, I have analyzed the corporation faces inner and outer circumstances in details though the SWOT,4C analytical method and compare,analytical method, explained the guidelines of the corporation distribution policies, and same time to establish next distribution develop strategy use of the developed nations sell status. Outer circumstance analyse. We've gotthe conclusions through analysis of enterprise's outer changeable circumstance, the trend of auto sell industry development. We had a competition rival that sells vehicle at monopolization Dept. in Jilin Province, and found out the corporation's strengths and weaknesses based on competition concept chose, market positional chose and distribution mode chose etc; Inner circumstance analyse. Find out the place that corporation needs to be developed constantly and the one that needs to be improved in the days ahead, Work out the framework of the SWOT based on the corporation analytical method including strengths, weakness, opportunities and threats, in accordance with it to establish next sell strategy for the corporation. Analysing corporation's 4C, so as to choice suitable distribution tool.; Adjusting strategy's guidelines With the great change of market distribution circumstance of FAWVSC, FAWVSC has to adapt circumstance by resurveying and readjusting its distribution strategy. FAWVSC should has a guide that according to the market, to adapt requirements and induct requirements, clients satisfactory and clients value, the transform of Auto sell mode, to guided by creating its own brand, adjusting distribution strategy; FAWVSC should has the taken the following market distribution stra tegy , FAWVSC has to apply the market distribution strategy that guided by requiring. Secondly, FAWVSC should has put in practice corporation trademark distribution strategy. Thirdly, the corporation should has established a distribution channel strategy that by leading production is lorry in the field of Jinlin Province. Fourthly, adjusting organization framework and reduce employees, strengthen the communications between the organs to improve sale's organization work efficiency.