The Research Of Corporation Identity In The Growth Of Brand

Along with the coming of the new century, more and more enterprices have realized that the nucleal competing power of a corportion has transformed from separately factor like products> management, human resources to the unified power of brand which takes enterprice as principal part, products as intermedium, design as preursor and means of public communication as weapons .Since the beginning of the 21 century , corporations both here and abroad have taken a lot of actions on transforming their CI (corporation identification system), covering from new prodcucts orientation, the title or logo of the enterprice to packaging and advertisement strategies. This actions take place frequently in these years especially in 2003 and 2004 . Some experts predict that a new round of upsurge on CI transforming is coming . The phenomenon that internal corporations transform their corporation identities especially their logoes and titles has become a cause of concern . The different effects of transforming on various of enterprices is going to present after a year gradually . So , whether or not transform CI? When and how to transform? How far to enforce the transform ? A series of problems that never have been problems give the policy makers big headaches. Through above 2 years of observation and analysis on the corporations CI transforming , I'd...