A Problem Research On Green Marketing Of Real Estate Market

With the development of society and progress of human civilization, people's environmental notions and green consumption consciousness get stronger. And so, Green Marketing will become the leading status in the marketing of companies. This thesis select the real estate marketing as background to research the green marketing of real estate companies.The first chapter of this thesis make a brief introduction of analysis of the actuality and the major problems in the current green marketing of real estate companies in our country. The chapter goes on with the conceptions of the green consumption and green marketing and the characteristics > the major contents and background theory of green marketing for real estate companies .On the base of the point, The thesis use the game theory to analysis the real estate companies'strategy in order to bring into effect green marketing .Following, According to 4p theory of marketing, The thesis bring forward creatively material green marketing strategy of real estate companies. Including the exploitation of green housing The price of green housing Sales of green housing Sales promotion of green housing. In the end, The exploitation of "Jin Xiu Mother Earth Mansions" in Beijing is chosen as an example to demonstrate the exploitation strategy for green housing.The author of the thesis concludes: Although Green Marketing does not put into practice widely in the real estate in our country because of some reasons. We still believe the Green Marketing will take over dominant in real estate marketing in the future. Not only the demand of the real estate marketing companies'development, But also is a inevitable select of companies long strategy.