Research On The Role Of Information Brokers And The Countermeasures Of Promotion Of Their Development

As the information age comes, information brokers increasingly get more attention from people. They play an important role to stimulate the information market, and their activities have been accepted by government and the whole society. The essay analyzes the connotation of information brokers, the necessity for them to exist, their vital role and problems to be solved, and finally puts forward several measures to promote the development of information brokers. Information brokers are legal individuals or organizations with the goal of make profit. They use the searching technology and the ability to communicate with people, with the help of internet and corresponding method, to provide general-purpose information services. Information brokers have a long history in our country that dates back to Tang dynasty. After new China was founded, because of the planned economy system and people's improper ideology, information brokers were regarded to be relevant with capitalism and were destroyed. Afterward with the reform and opening in our country, our economy had achieved great performance and information undertaking had development accordingly. Especially after the socialism market economy system had established, people began to pay more attention to the ideas about products, information, market and competition, which provided conditions for the creation, existing and development of information brokers. In recent years, many organizations about information broker appear in the whole country and particularly in large and medium cities to flourish information market, for example, "information broker's office". Information brokers have gotten recognition as well as other kinds of brokers. Information brokers are crucial to the development of our country. Providing information services is the most basic and directive role that they are playing, and it is also the main reason for them to exist and develop. Information brokers are the intermediators to transfer information. They receive the commission or they will anticipant what the providers and consumers of information want by themselves, then they collect, correct and organize all kinds of information, analyze the relationship between them, and reorganize them in order to provide valuable and properly priced information services for both providers and consumers. Information brokers help corporations to obtain and deal information, which predigests the process and shorten the period of dealing, consequently them help the corporations out from complicated word about information so that they can focus on their main business and get competing power. The activities that information brokers are taking established the channel to transmit information, and they accelerate the flow and raise the exchanging rate of science production, thereby boost the rising of economy. Information brokers can provide new employment, alter the employment structure, and they have been a great power to advance economy. They are more familiar with the principle and technique for dealing, own large amount of information about supply and demand, so they can offer consultation and deal on behalf of customers. All that the information brokers do will expand information deal, strengthen the market competing power. However because information brokers'activities have been restricted, beat and banned for a long period, information brokers can not get support, encouragement and can not develop, also with the low level of market economy and the misunderstanding about them, they still meet many problems as follows in spite of rapid reform and opening: Information brokers are not qualified enough. There are no authentications and laws to regulate their activities; their behavior are sometimes so illegal that government revenue from tax will seriously run off, market economy order will be greatly disturbed, and consumers'right can not be guaranteed; laws in present which are legislated in 1994 or 1995 are lag to the development of information broker, and there is no uniform regulation among the cities in our country. Information brokers are playing very important role, but there are still a lot of problems that obstruct their development, therefore the research about how to settle these matters is utmost urgency and has become the focus. The government should establish scientific and reasonable professional policy, enhance the direction of public opinion, raise the status of information brokers; should consider the special features of the socialism market economy, make laws for information brokers to follow to guarantee the harmony between the development of information brokers and the development of technology, economy and society. The essay puts forward some suggestions as follows:...