Research Of Development Strategy Of Harbin Fuel Gas & Chemical Industry General

After our country entry into WTO, the city fuel gas industry comprehensively is to be opened, and the local authority all will weaken to the industry control and its protection. Simultaneously, domestic and foreign each kind of private economical strength are fording into this market share, which will aggravate market's competition; and give a rise to eliminate survey possibility of the partial potency low city fuel gas enterprise. Under this kind of stern situation, the future development direction of fuel gas enterprise should be carefully considered. As a main consequence, cost-effective action, according to the environment characteristics and the internal condition choice formulation enterprise's developmental strategy, and effective implementation that makes the enterprise to enhance the competitive ability and maintains the sustained competitive advantage, is urgently solving question by current domestic enterprise. The Harbin fuel gas & chemical industry general as a body state-owned major industry cooperative enterprise is the collection fuel gas production, the sale, the management to. Its main product is the artificial coal gas, and the byproduct is chemical product to take the methyl alcohol as a representative. Under a long-term planned economy system, lying in monopolized industry, simultaneously playing a public utility role, the company lacks strong vigor and competition consciousness, and thus displays obvious unsuitability under the market economy condition, which had led to the large amount loss every year. With respect to the fuel gas industry's development, the western developed country mostly has early passed through on hundred years history, and basically has realized the property right privatization. Enterprises have owned the advanced technical equipment and accumulated the mature management experience, striving for the development in the market competition. In comparison, the domestic fuel gas industry starts to be later, and thus causing an extremely imbalanced development. In this point, southern the developed city fuel gas industry development speed such Shanghai had involved into the folk capital, modern enterprise's management pattern and new thinking all in with international connect rails. Therefore, this area economic efficiency is enhancing increasingly. But some still no transforming state-owned enterprise fuel gas enterprise actually to develop slowly, these enterprises both need to play a public utility role, and to implement the government fixed sales price of fuel gas. These market competition and pressure causes enterprises to walk with difficulty, in addition with serious frost since long-term inert psychology, lacking the market competition consciousness, backwardness management, and low efficiency. Not surprisingly, most enterprises are having an astonishing loss. From external environment analyzing point of view, enterprise's opportunity is bigger than the threat. With rapid development of the national economy, the change of energy structure, and the improvement mass of atmosphere question caused the government and the social widespread attention, the energy structure starts a reasonable structural transformation, which are highly effective, economical, pure, and safe. Generally, government is calculating strategic adjustment of the energy structure, especially the natural gas development. The natural gas mainly considers as a clean effective cheap energy that will become the future city's fuel gas the development direction. Nonetheless, Russia "TANA"line and 100 billion cubic meters Gas field's discoveries of our country northeast have created the good condition for the northeast area using natural gas, which also bring the new opportunity to Harbin fuel gas & chemical industry general. Under promoting the old industrial base strategy direction, pluralistic enterprise property right direction reform is thorough in the continuation; the state-owned capital is gradually withdrawal in a rhythm. The petrol industry and the energy industry have been listed as a key point of the Heilongjiang Province industry development. This a series of strategic action, will certainly to promote the northeast economy promotion to soar, and to burn main corporation's development enormous promoter action to Harbin fuel gas & chemical industry general. After joins WTO, the domestic and foreign capitals march in abundance the city fuel gas industry. This on the one hand has provided the power and the good prospect for the fuel gas industry reform and the development, and has provided the development space and the opportunity for the enterprise. On the other hand, these possible causes the domestic fuel gas enterprise faced with to compete with the giant capital and thus threat of wiping out. As for internal environment, enterprise's inferiority position is more than external. First of all, it is the enterprise no by means of the market economy request, to establish the modern enterprise system. Next, enterprise's technical requirement improvement and the equipment facility wait for the renewal. In addition, although product has the broad market, the product structure waits for the adjustment. In the future, the city fuel gas is primarily the natural gas and the liquefied petroleum gas, and the chemical product is no longer by the coal gaswastage status appearance. That means the coal product majority of outside will sell. Moreover, enterprise culture lacks the clear enterprise core values, and explicit company spirit. Furthermore, enterprise straight-line function organization structure is relatively simple, and the personnel and the equipment repetition establishment are few. Even if the authority subordination relation is clear about, various departments link up is not efficient as well as disadvantageous to the tissue culture synthesis managerial talent. Las but not least, the company takes strategies of talented person's introduction and the high talented person's raise, but also has the disparity between internal enterprise's human resources management and the modern enterprise human resources management. The talented person supervisory work thus is relative lag. Without sound and mature introduction system of talent, brain drain gradually intensifies. Under SWOT analyze, the enterprise locates external environment the opportunity is bigger than the threat. The enterprise interior inferiority is opposite to the internal superiority is more prominent. Enterprise's development opportunity coexists with own weakness. Put anther way, opportunities and threat is equal. SWOT analysis chart shows that the enterprise also faces the multitudinous opportunity in the second quadrant meanwhile the interior also has the very many disadvantage factors limit enterprise the development. Therefore, on the one hand, the enterprise should carry on adjusting developmental strategy, the implementing rising strategy, to eliminate the enterprise interior the disadvantage factors as soon as possible and to be enable the enterprise to have the condition to have the opportunity fast to develop in the fuel gas industry. On the other hand, the coal gas industry implements organizational reform and the energy industry steeps competition. These exterior threat requests Harbin fuel gas & chemical industry general to be supposed positively to implement take the fuel gas sale service as the core centralism developmental strategy. From this proposed, the company should continuously enhance the development frame, including five parts: the overall strategic choice, the strategic concept, the core business choice, constructing core competitive ability and the strategic core. In order to effective implementation of enterprise's developing frame, Harbin fuel gas & chemical industry general should take the corresponding strategic measure to make the support and the guarantee. To raise the management level, it also should implement the system for transform through introducing the domestic and foreign strategic investor, the implementing pluralistic property right,...