Research On The Marketing Strategy Of Telecommunication Operators' Service

With the development of telecommunication service, wireless voice and the broad-brandization of telephone network has already been the trend of the times, it is not that the manpower can stopped the mobile phone network's distribution of the telephone network, which is an inevitable direction of development of telecommunication service market. Meanwhile, the mobile phone operators are confronting the "profit shrinks "resulted from fierce " price war too, the value-added service is in the situation of " increment in service quantity but no increase in revenue ". As telecommunication is an infra-structural industry concerning national economic stability and development, first, this text analyses the present telecommunication market environment with service marketing and multi-disciplinary theory. Then, studies the predicaments facing the telephone and mobile phone operators as well as their causation, elaborates on the necessity of setting up new pattern of telecommunication competition and importance to the sound development of telecommunication industry. It expounds the theory about the construction of new competition structure, which has significant instructiveness to establish "win-win"co-operation according to implementation of "co-competition"among operators, and explicates the co-competition theory. This text construes the origin and vision of the whole business portfolio that is the concrete process for implementation of the new competition structure in terms of operator's development of telecommunications. This text carries on corresponding analysis to the characteristic of price...