Research On The Implications And Effects Of The EXPO 2010 On The Development Of Shanghai Mice Industry

As a new industry with a promising future, the MICE industry has become a booster for the development of cities and a barometer mirroring the development of the national economy with its characteristics of high efficiency and high economic growth. MICE's development situation can not only influence the development of a city's economy but also play a very important roll in its relevant industries such as transportation, tourism, communication, publication and catering. The Expo 2010 will be held in Shanghai in 2010. This means definitely an important chance in economic development for Shanghai.This paper explores the implications and effects of the Expo 2010 on the MICE Industry and, based on this, tries to give an advice to the decision-making of the local government, associations and corporations on a scientific base to fulfill the goal of making Shanghai a center city of international MICE industry. In order to meet the above objectives, this paper contains five main parts. The first part points out the research background. The second part gives an introduction to the basic concepts of MICE industry and its related supporting theories that will be used in this paper. The third part analyzes the development of MICE industry both at home and abroad, and poinits out the strengths and weaknesses of Shanghai MICE industry. The fourth part, based on the two preceding parts, discusses the actual influence of the Expo 2010 on the...