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Analysis For Trasformation Of IBM From Manufacture To Service Provider

Posted on:2005-09-12Degree:MasterType:Thesis
Country:ChinaCandidate:G P YangFull Text:PDF
GTID:2166360152997148Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The main content of this article is to narrate the transfer of IBM frommanufacture to Service provider,the intend is that IT is going through ahistoric change by the development of society,the fast growth of economy andthe change of cutomer's demand.achievement the customer,Inovation andChange"is the important development direction of modern enterprise.IBM corperation,a leader of Computer industry for a long time,is regardas the stronghold of USA science and Capability of National Competiton.inthe beginning of 90's,20 century,IBM has begun weakness for the reason ofoverstaffed and isolation of company culture,so that there is 16 billion to thebad,was facing to be splited to many small company. after the managment ofLou Gerstner for 9 years,there is continue profit in IBM,the share price hasbeen the 10 times more than the beginning,IBM becomes one of thefurhest profitable company.There are four chapter to discuss the transformation of IBM from...
Keywords/Search Tags:sevice, transformation, innovation, change
PDF Full Text Request
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