Research On Network Marketing Strategies Of Guangxi Telecom

The network technology of computer has developed rapidlly and been used widely . It has changed not only the people's outdated traditional modes of thought, living style and working pattern, but also the concept of business and the ways of marketing . The number of internet in China has increased by times in recent years, which brings huge chance for the network enterprises. If you want to be a winner in this opportunity , first of all , you should carry out the marketing strategies successfully by means of the media of internet. With the re-combination of telecom enterprises and the further open to the telecom market, the competitions in the telecom market have intensified day by day. The network marketing has eliminated the differences among various scales of business, keeping all enterprises on the same starting line. Network marketing has changed the strategies of business, making enterprises face huge challenge. Guangxi Telecom, the biggest network enterprise in Guangxi, is now becoming a dominant business . If it wants to win in the net-economictimes, it should grasp this historical opportunity , lay down network marketing strategies to form a advantage in network-competition as soon as possible. Therefore, how to implement the internet marketing strategies is a new topic.So, drawing up effective strategies is a task of top priority for Guangxi Telecom. This article centers on this problem, being discussed by four parts . First, introduction, it points out the background of the research , the theoretical and realistic meaning; it also points out the method , content and thoughts of this research; Second , the basic theories in this article , it mainly introduces the basic concept of network marketing , the basic it produces , the role it plays as well as the advantage and disadvantage between network marketing and traditional marketing ; Third , substantial evidence, it has analyzed systematically into network marketing of Guangxi Telecom and studied the existent problems through analyzing the present situations in Guangxi telecom marketing and the developing conditions among the competitive opponents; Fourth , network marketing strategies . It has put forward the solutions by analyzing from several aspects, like the brand , market development, customer service and network security . It also has some constructive ideas and suggestions, hoping to devote the push of network marketing of GuangXi Telecom .