Transaction Cost Theory Perspective Township "to Raise Money Thing" Mechanism

China's rural institutions is the traditional planned economy system, a product, as the Chinese society and the market economy's development, services-oriented government construction, Institutions reform has been inevitable, "to money Supporting Personnel" is Xiangzhen institutions reform innovative mechanisms. From the perspective of transaction cost theory, "to raise money thing" is also a mechanism for running transactions. Trading activity is a service center service contract with the Government on the consultation, compromise, bargaining, contract supervision and evaluation to reach and service centers to provide public service to the general public products and so on farmers. Exist in the trading activities bounded rationality, opportunism, uncertainty and the future of the small number of trading conditions, which will increase transaction costs, increase transaction costs. For now, "to raise money thing" in terms of mechanism: transactions become more sophisticated, and in the harmonious relationship between the Government and the service center, service center government financial support, the Government Service examination, and service personnel of the "three card" management in place , and increasing the satisfaction of farmers, but there still exist many problems, such as townships and the center is also the government "economic man", there are limited rationality, entered into service contracts where there is not reasonable to; because of information asymmetry cause the existence of opportunistic behavior, service contract farmers most in need of the project is not public welfare services and do not reflect the needs of farmers; service centers and township government is basically no service contract signed by the main beneficiaries of third-party participation, the content does not necessarily reflect the contract benefit of the main current needs, township and county departments in charge of evaluation of the main, they are not directly benefit from the main body, while the majority of the views of beneficiaries does not affect the main evaluation results; evaluation standard was not objective enough, farmers in the consumption of public welfare services, there will be "free rider" phenomenon, not the interests of service centers and reasonable compensation; as uncertainty about the future, there can not fulfill or service contract costs to increase performance; immature development of market economy, competition complete there is a market, there are monopoly markets, trading conditions for the existence of a small number of services the main one, is that all basic service centers, township-level expertise is not more mature market for the Government to choose, rural public services market to be services center monopoly, the government can only choose the service centers to provide rural public services, rural non-profit organizations and other social forces is not involved, market-oriented reforms a mere formality. In sum, at this stage "to raise money, something" new mechanism operation of high transaction costs. So how to resolve "to raise money to do" mechanism operating in the emerging problem? This view can be "to raise money, something" new mechanisms on trading activities, summarized the reasons for high transaction costs for the four types: bounded rationality, opportunism, uncertainty and a small number of future terms of trade. Therefore, the reform should save unreasonable transaction costs from the point of view, build down "using money to keep thing" of institutional arrangements, mainly Jianlinongcun public welfare services Xuqiu the expressionregime, sound and service centers in villages or towns leaders of regular legal training system strengthen the rural e-government, reduce uncertainty, integrated service centers throughout the county team, inhibition of opportunistic behavior and developing the rural non-profit organization.