Study On The E-commerce Practice In The Chain Retail Business

The e-commerce is achieving an unprecedented development by the promotion of the world after the information techniques make great progress. In the same time, retail industry is playing an more important role than ever because of the development of the world's economic. The purpose of this study is that making chain retail businesses to acknowledge the present condition of the e-commerce practice, find their defaults, adopt improving measures. The auther hope that the study could impetus the e-commerce practice in Chinese chain retail businesses .In the second chapter of this thesis, the auther have demonstrated the value chain of the chain retail businesses. The characteristic of the e-commerce practice in the chain retail businesses is also analysed. Secondly, in the three chapter, the e-commerce practice model of the chain retail business in developed countries,which is devided into two types.is analysed.Compared with each other,the common characteristics and differences are found.The defaults of the e-commerce practice in Chinese chain retail businesses is argued by the comparison of the present situation maked between the developed country and the China in the e-commerce practice. Several suggestions which can improve the e-commerce practice in Chinese chain retail industry are also recommended. In the fouth chapter,based on the former argue, the system of evaluation index is built up through analyzing the elements which can reflect the practical ability of e-commerce in the retail enterprise. Comprehension evaluation of retail enterprise with the practical ability of e-commerce is done by level analyse and fuzzy evaluation. Based on the previous study, the obstruction can be found and the capacity to compete in the market can be developed. Finally,the auther has analysed the case which is the famous chain retail business in Chinese.There are three prime achievements in the research in this thesis:The first is that the e-commerce practice model of the chain retail business in developed countries,which is devided into two types,is analysed.Compared with each other,the common characteristics and differences are found.The second is that comprehension evaluation of retail enterprise with the practical effect of e-commerce is done by level analyse and fuzzy evaluation.The last is the case which is the famous chain retail business in Chinese is analysed.