Evolution And Innovation Of Household Appliances Distribution Channel Of China

The household appliances industry, which enjoys the most competitive advantage in the international market, is also the best-matured one among all the industries of China. A lot of problems of the industry are worth studying, and the development, evolution, and innovation is one of them. Currently one of the most important problems is the continuous conflicts in the distribution channels, because it has been preventing the household appliances industry from developing further, thoroughly studying the reasons of the conflicts, and finding the solution for household industry and others, are of significant importance. This paper analyzes the development and evolution of household appliances distribution channel of China, and completed a study on the innovation of it. The first chapter gives a brief introduction of the backgrounds, scope and methods of the study, and the current study in China; The second chapter mainly introduces some basic theories about the distribution theories, including the definition, features, structures, and functions; The third chapter gives an introduction about the evolution of both the household appliances distribution channels itself and the patterns of the agent selling of it, and focuses on the various models which are essential to the household appliance distribution channels, besides the chapter does a thorough analysis of the reason of the evolution of the household appliances distribution channels; The fourth chapter is about the study of several newly appeared problems in the current household appliances distribution channels and does some primary study on the resolution of the problems.