A Study On The Marketing Of Economic Development Zone

Establishing development zones is another important decision made by the central government following the successful experimentation of special economic zones, and an important step to intensify China's opening drive and shape a gradient opening pattern. However, most economic zones feature low overall economic growth and low quality as well as incomplete market system. Moreover, their economic operating system and management system need further innovation and reformation. Currently, China has 43 state-level economic development zones, which has created fierce market competition among these development zones. The status of slow growth for Shenzhen as a large industrial district sets us thinking. How can a development zone achieve outstanding success and attract investment from around the world? Based on this, it has become an interesting topic to treat economic development zones as a product in market study. Analysis of the geographic locations, advantages in science, technology and human resources, management system, policy advantages, development status, successful experience and advantages of such major economic development zones in China as Xi'an Hi-Tech Development Zone, Shanghai Songjiang Industrial District, Shanghai Songjiang Export Processing Zone, Jiangsu Suzhou Industrial Park and its Export Processing Zone, Jiangsu Wuxi New District, and Jiangsu Wuxi Export Processing Zone, comparison of Shenzhen as a large industrial district with those relatively mature and successful economic development zones in every aspect and SWOT analysis, may help establish a better understanding of our advantages and disadvantages.After identifying our own advantages as well as the gap compared with other economic development zones around the country, I use 4P marketing theory to analyze Shenzhen as a large industrial district and a special product as well as their product quality, advantages, original cost, marketing channels and promotion approaches, and put forward some appropriate suggestions. I hope this typical case study of Shenzhen as a large industrial district may propel the overall growth for economic development zones in China as a whole.