| Saving energy sources and protecting environment are two topics of the times. There is an implement schedule of Europe III criterion in 2005 at Shanghai and Guangzhou. And it is sure that Europe III standard will be carried out peremptorily in China, in 2008. If so, engines that can not comply with Europe III criterion will not be permitted to enter the market. Therefore, engine manufacturers have to overcome lots of difficulties to survive.Weite Inc. is an owner of a patent technology, which can make the emission of diesel engine comply with Europe III criterion. The mission of Weite is to provide this technology and associated products and system to help engine manufacturers to improve their products and get an opportunity before the deadline.However the innovative high technology project has high risk. All types of risks and considerations must be assessed and treated before launching this project to reduce the risk of unsuccessful consequence. Therefore, this paper has discussed: comprehensive assessment of project for decision-making to provide sufficient preparation for starting the project; detailed analyzing to demonstrate the business value of the Weite diesel injection technology, and to attract the interest of the investing and financial business firm; and project risk management.The paper covers following topics: introduction of the project' s originate, background and feature; innovation of the project; analyzing of macro circumstance and competitive context; forecasting of the market volume, decision of the marketing objective based on the market segment; combination model of OEM and self-manufacturing, driven by the PO; marketing strategy and 4P policy; design of organization structure and operational mechanism; detailed financial analyzing; risk assessment and risk treatment.With some management theory and methodology applied in this real, practical enterprise project, the operatebility and far-singht of this paper should be a guidance of the project. |
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