The Research On Pricing Strateges Of Digital Information Products Under Network Economic Enviroment

With the economic globalization and rapid development of information technology, the competition within information business becomes increasingly severe. As an outcome of network economy enviroment, the problem of information product brings some doubts to producers, for according to the traditional pricing mode, customers and manufactures are not satisfied with the benefit, furthermore, without knowing the characteristic of information product systematically, many manufactures can not make right pricing strateges at all, which directly result in the lost in market competition. Therefore, it is necessary to search for a new pricing model under network economy enviroment, bring reasonable pricing strateges into effect, give attention to the benefits of customers and manufactures, which adapting to the development of network economy. Based on the above mentioned, author combines field survey and theory analysis and finishes the dissertation. The main contents of this dissertation are as follows:1. From the research on network economy, the dissertation analyses the definition, characters of network economy and the important effect on pricing strateges of digital information products. Then analyse the definition, chanracters of information product as well as its generic cost composing at length. Aiming at the characters of information products, with the use of methods of microeconomics, we draws aconclusion that traditional pricing mode, marginal cost pricing, is not the same with the pricing of information products.2. In the hard-core part of the dissertation, we bring forward the pricing strateges of digital information products under network economic enviroment, analyse the market structures of digital information products and put forward a new concept of characteristic coefficient of digital information products. Basing on the characteristic coefficient of digital information products, we contrive a new pricing model which adapting to information products and conform the analysis flow. According to the analysis flow, using correlative methods of fuzzy mathematics, fuzzy synthetical judgement and subjective function, we can get the correlative probability distributing of variables which take effect on the pricing model in the characteristic coefficient of digital information products. According to the probability distributing, we can confirm the market inclination of the information product and make particular pricing strateges in allusion to each variable.3. At last the pricing model is demonstrated after status of information product distribution in Guangxi province is analyzed.It is a ultimate object for author to extend external avail of theory research, however, for many kinds of reasons, the object cannot be achieved, and the dissertation pays little attention to the other variables which take effect on pricing model too , which means efforts need to be paid out in following research.