Research On Cyber-Marketing Of Qianfeng Applied Electronic Instruments

This paper is focused on the marketing strategy of Qianfeng Applied Electronic Instruments via cyber-marketing.It has passed six years since Qianfeng adopted cyber-marketing policy. Qianfeng setting foot in cyber-marketing is very early, but it hasn't got obvious achievements. This directly knocks down Qianfeng's confidence on cyber-marketing, on the other hand, Qianfeng is expecting the bright future of cyber-marketing and placing hope on cyber-marketing. I think the puzzle Qianfeng faced exists in many Chinese state-owned enterprises.There are many differences between cyber-marketing and traditional marketing, but meanwhile they are deeply connected. Generally, two terminuses are easily occurred when SOE make use of cyber-marketing, the first one is excessively stressing cyber-marketing and ignoring the facts in enterprise's marketing; the second one is regarding the cyber- marketing as one of the web ad, supplement of traditional marketing.Considering how to rush out of the puzzle situation Qianfeng faced, based on the principle of combining the traditional marketing with cyber-marketing, this paper will be focused on the segment of Qianfeng Applied Electronic Instruments, draw up a strategy plan of cyber- marketing for Qianfeng's products in the aspects of product R/D, pricing, distribution net and promotion. Meanwhile, exerting the advantages of cyber-marketing, just as interactive, speeding and humanizationcharacteristics, based on the thought of integrating marketing (4Cs combination), Qianfeng's business concept of Taking Market As Core will be reflected in the marketing process.I am the deputy general manager of Chengdu Qianfeng Electronics Instrument Co., responsible for making plans of marketing and sales activities. This paper was developed and drafted by the author and the tutor. The copyright belongs to the author and the tutor exclusively.