Study On Wine Industrialization Of Changli County

With the increment of people's income, people's request for the quality of life increases gradually and people's health consciousness is more resolute. The grape wine is also gradually accepted by the Chinese as a kind of common drinks. At present each person in China only consumes 0.3-Litve grape wine per year, which is less than one-twentieth of the world average. Therefore, the future of grape wine market is very good, even better than those of beer and white wine market. The wine manufacturing industry is also an industry which has great potential development ability. The market performance of grape wine industry is remarkable among all the wine-making industries and it is attracting more and more businessmen into this industry. According to statistics, there has been more than 500 enterprises which make grape wine. But everything divides into two. It will be very hard to go on if the development of wine-making industry deviates from people's demand for life. Especially under the background of China's joining the World Trade, the grape wine industry also faces the competition of the industrialization.In ChangLi County is base of wine grape planting and grape wine production, which advances in the cabernet breed, the yield of wine grape , the number of enterprise of producing dried red wine, the ability of production and the volume of exports. In the last few years it develops rather quickly, especially the ability of production and the volume of experts, but it is still very weak in industrialization administration and these exist many problems: There is a benefit conflict between wine-making enterprises and the planters of wine grape, no good combination among the planters, a lack of communication among government, enterprises too. The concrete expressions are as follows: The scale of industrialization management is still small, so the benefit of scale is waiting for be developed; The degree of farmers regimentation is low and it is hard to guarantee the economic benefits; Producers master little technology and the economic income in technique is too low; The combination among the farmer enterprises is loose and there is a latent crisis in the development of enterprises; The government role is hard to act, the function of departments and the market space are ready to be developed; The famous brands of ChangLi need to be created.The text tries to use the New System economics especially related methods and theories of modern contract theories to study the combination of farmers and the enterprises related to agriculture during agriculture industrialization management, and to study the coordination of relationship among wine-making enterprises, among the farmers, and between government and enterprises. We put forward several pieces of advice: Regulate the relationship of management to form the synthesize competitive strength. Perfect the system of benefit assignment and enhance the industrialization combination; Amplify the social service system and strengthen the functions of departments; Perfect the marketing network and create the famous red-wine brands of ChangLi; Develop the association's functions well and improve the farmer's competitive consciousness; Find out a way that can make the grape wine industrialization of ChangLi County develop continuously, stably and healthily.