Study On Development Strategy Of Capital Operation In HuaTian Group

HuaTian group is one of 20 key enterprise groups of Hunan Province. It is a comprehensive large-scale state-run enterprise group specializing in managing the tourist and hotel industry. Which has three listed companies. After our country joins WTO, the international hotel groups have entering China quickly. HuaTian group faces the severe challenge. In this case, how does HuaTian group develops oneself and establishing the national brand, in order to contend with the international capital is exactly a content studied of this article.This article proceeding from enterprise's reality, using the scientific strategic theory and Potter's analytic approach of environment of an enterprise, PEST and SWOT method of enterprise, to analyse the factors that influences enterprises' management and development. By that, pointed out the opportunity and challenges in enterprise's external environment and disadvantage of its internal conditions. Have pointed out the shortcoming that existing in group's capital operation upon which, the article has pointed out the direction of development and defined enterprises management scale and strategy objectives: "a leading industry, two pillar industries " According to the analysis research and selection of enterprise development strategy the article has finally put forward a capital operation. The capital operation strategy of HuaTian group includes: capital expands strategy, inside and recombinates strategy, manpower capital operation and brand management strategy. On this basis, I have proposed the step of Integration of industry and Finance of HuaTian Group, and has carried on the idea in realizing the whole listing mode of travel assets of the group .In order to guarantee the effective implementation of capital operation strategy, this article still analyses and researches the content in security system, implementation mode, etc.By studying strategic environment, strategic direction, strategic scheme, strategy implementation, we have confirmed that Integration of industry and Finance strategy and the capital operation strategy of brand outputing are the essential assurance of making enterprises sustainable development.