How To Market A New Product: Market Decision-making In Launching Phase Of Digital Handy Phone Of R Technology Corporation

How to market a new product is a real great challenge in the marketing world. Exampled with market decision-making in launching phase of Digital Handy Phone of R Technology Corporation, this paper is to introduce a relatively integrated market-planning process, and various strategic and tactic problems that should be paid attention to in the market decision-making practice. As an analysis tool of basic strategies decision, Strategy Position and Activity Evaluation matrix model shows coherence with Prof. Michael E. Porter's three basic strategies theory in this paper. It views the strategy decision process as a common sense of business operators, and discusses the feasible measures and methods that can be applied under the strategic structure with the example of Digital Handy Phone of R Technology Corporation. In the level of marketing executive, this paper starts with market research and segmentation, introduces the whole process of how to get a right market position. In the example of Digital Handy Phone of R Technology Corporation, this paper also states its supporting to the Strategy and its multiplayer in the technical practice. For market tactics, this paper discusses two complex items in the marketing mixes: Promotion and Place. In the instance of concomitance of new product and weak brand, this paper studies the customer's cognize characteristics towards new product, brings forward the theory of market gulf problem and commits to solve it. Meanwhile, this paper brings forward two brand-developing approaches that can be selected. In the aspect of Place, this paper introduces some basic principle of distribution system designing. As the distribution system management, this paper brings forward the maintaining model of channel power that could be applied after the launching when the problem of deviation of distribution will and distribution ability is likely to encounter.