| With the development of the internet, it is important to protect the right to privacy menaced by internet. People pay more and more attention to the protection of the right to information privacy. Compared with the traditional right to privacy, it has more new characters and become much easier to be infringed on. There are three kinds of forms in its infringement, that is , the collection, the utilization and the trade of personal data. Because of the conflict and balance of data's protection and utilization in electronic commerce, with the condition of the information privacy, protecting content and principle of information privacy are definitely presented. The principle involves legitimation, security, accuracy and utilization. And the content involves the rights of users, the duty of ISP and the consulting right of government. In all, the right to information privacy may not be restricted in acquirement, but to distend in control and utilization of privacy information. Furthermore, another more questions about the right to information privacy will be presented in this article, such as the problems of technical protection, platform for privacy preference project, children's privacy and speech freedom.At present, legislative regulation and self regulation are usually adopted as the means of protection in the world. But it is almost the vacancy in our country. The legislation of America, Europe, France and Germany is very useful for our country. In this article the author brings up her suggestion on how to protect the right to information privacy in electronic commerce in China. Firstly, Firstly, the "safety port" is the best legislation mode, it can combine the legislation with the tradeself-restriction. Secondly, it needs to establish the legal status of the right to privacy, strengthen the legal adjustment, ascertain the formation of the infringement and the prosecution obedience. Thirdly, call for the combination of the public protection with self-defense. And lastly, it is necessary to strengthen the international teamwork.With the privacy being the basic right of people, information privacy needs to be taken into account in internet. The internet has broken down the verge of countries, and the protection of the right to information privacy has brought forward the trend of international unite. When getting in with the WTO, China must accomplish the legislation of marketing economy, and create the good situation for the favorable development. |