Study On The Developing Strategy Of Xinghe Ltd

Globalization trends of the world economy are beyond any reversal, Munitions industry enterprise as special economy organization, Want to achieve own development, It must fit the trend and enter globalization economy. Today market competition is the more drastic, Strategic management possess chief effect in enterprise being and developing. This thesis is through preliminary delve for Xinghe corporation's developing strategy. So than supply suggest for Xinghe Ltd's developing and supply new concept for similar munitions industry enterprise's development.This study, base on the current situation of Xinghe Ltd, is aimed to demonstrate the necessity and significance for Xinghe Ltd to implement the strategic management. After researching the external environment and internal condition, the thesis analyses the strengths, weaknesses, opportunities and threats as well as the key success factors so that the mission of the enterprise is clear, and establishes an overall developing strategy which includes: "one core", "one direction" and "three steps" by SWOT combination analysis and thelarge strategy matrix analysis. Base on it, the thesis proposes to enforce methods, that is strengthening developing common industry market of munitions industry and utilizing munitions manufacturing's technology to developing common product and it's market, and proposes to security methods for developing strategy, that are strengthening organization revolution, enterprise culture erection, marketing management, finance management, To ensure the corporation realizes sustainable development.The thesis creatively proposed meaning of turning munitions enterprise into common enterprise, that is developing commond its industry market of munitions industry and utilizing munitions manufacturing's technology to developing common product and it's market, proposed standpoint of market chain in enterprise, that possesses universal significance for munitions enterprise possessing activity.