Researches & Applications On Enterprise Cyber-marketing Supporting System And Its Relative Development Tools

Because of the whole worlds economics and the trend of globalization, especially the coming of information society, the market have met great changes. In order to stay the advantageous position in the new market competition, the development of cyber-marketing has been becoming many enterprises' developing requirement. On the basis of analysis of existing marketing theories, the thesis summed up the model and level of enterprises' cyber-marketing and characteristics marketing objects, in turn developed facilitate system which is helpful for the enterprises' networked marketing. As well as, aiming at some problems which are encountered by enterprises when they are developing themselves products' cyber-marketing systems, the thesis will develop a tool concourse of networked marketing for helping many middle or small size enterprises to construct products' cyber-marketing systems quickly and expediently and in turn implement the networked marketing strategies.The thesis putted forward the strategies theories of cyber-marketing firstly, and then delved into the level, the model of the cyber-marketing and the marketing objects. On the basis of the traditional marketing as well as net's characteristics, the thesis made an overall studying about the products' cyber-marketing facilitating system, and then made a detailed cyber-marketing designing such as the trading operation mode> the system overall structure, function configuration and so on.On the basis of putting forward the enterprise's products networked facilitating system, the thesis put forward a solution for middle or small size enterprises cyber-marketing through the development of designing tools concourse. And then the thesis made demands analysis for these tools concourse and then put forward the designing mode of system developing tools concourse and made a detailed designing for function module of system's tools concourse.On the basis of up studying, relies on the CIMSNET, we have applied this tools concourse into chongqing Bishan-western shoes capital's enterprise and have got better outputs, these outputs validated the thoughts of this thesis, rationality and feasibility of this method.