Net Marketing Research Of Foreign Trade Enterprise

Net marketing is a series of market behavior in virtue of net online, computer communications and digital alternating media to realize the aim of enterprise marketing. Net marketing is a part of electronic business. The demand of which is correlative with macroscopic and microcosmic operation circumstance problem such as the electronic commerce correlation law, the security, the technology, the authentication, the payment and matches delivers and so on is not high. It is easier to carry out and faster to take effect than electronic business. So when the whole circumstance of electronic business is not enough to mature, the net marketing is the cut-in point of foreign trade anabasis to electronic business. Net marketing of foreign trade has more obvious advantage than traditional marketing way: It is a method of emphasizing individuation, has strong interaction; net marketing is benefit to establish the steady and long relation between the consumer, reduce cost, gain competitive superiority and enable to increase marketing efficiency and so on.Foreign trade enterprise is faced with more and more strongly competitors. If it wants to be developed, it must keep its steady position in the international competition, use new marketing idea and new marketing method. Net marketing creates a very rare history opportunity for foreign trade. The foreign trade enterprise carries out net marketing according to the following way: To establish a net marketing information administration system, it includes four modules, there are online system defense, online system administration, online system propagandize and online net marketing spread and so on. The essential of foreign trade enterprise net marketing includes net technology, net marketing spread, net propagandize and the almighty person who knows net technology as well as marketing. The primary function of online net marketing spread is to plan, collect and clear up information of net marketing project, devise and make homepage, take a new round net marketing spread according to feedback and adjust net marketing project.In a word, net marketing is a new pattern of developing the enterprise in the future. Though there looks a very long distance from now on, there must be such a gradually perfect and new marketing pattern that will make the enterprise face to new business opportunity.