Shaanxi Construction Machinery Co.LTD Marketing Personnel In Management Study

Shaanxi Construction machinery Co.LTD is at developing stage of marketing at present in Shan, this important period for transition, find and solve some problems existed in sales force's management in time, of great significance as to entering the ripe marketing channel as soon as possible. So set up a high-quality , selling team of high performance , high-quality , high loyalty, building in the fierce market competition day by day in the future of Shaanxi Construction machinery Co. LTD developing Shan has important meanings.Shaanxi Construction machinery Co. LTD sales force manage at present having marketing build up unreasonable, sales force's whole quality is on the low side, the sales force is not in accordance with behavior purpose of the company , question of high , respect that the sale training system is imperfect ,etc. of sales force's loss rate. So, change the present management mode, the promotion which carried on sales force's management has been already extremely urgent . This text has Shaanxi Construction machinery Co. LTD designed to a whole set of new sales forces and managed the scheme for Shan just because of this.This text and analyses through the survey of building mechanical relevant situation of trade market at home, combine current market competition state , use marketing management , management , sell management , manpower resources management , activity management theory ,etc, build the resource state had of Shaanxi Construction machinery Co. LTD various kinds of influence factors to Shan, combine authors and build mechanical trade experience of management for many years, organization in sales force build up , recruit and choose, training , activity person who manage respect get a series of out of consult the scheme. The thesis provides the marketing idea that should pay attention to in the course of carrying on the concrete implementation that themarketing team manages the scheme finally, relevant attention main points , such as marketing training , activity management ,etc.This text builds the marketing team of Shaanxi Construction machinery Co. LTD manages research to Shan, its achievement not merely has extremely strong realistic meanings to the marketing of building the Shaanxi Construction machinery Co. LTD, to the thing that the sales force manages the standardization, scientific process have certain reference value too.