Real Estate Industrial Business Process Reengineering Based On Value Chain Research And Applications

This thesis creatively channelling the manage theory of "Business Process Reengineering " (BPR) which rise in U.S.A. and the western developed country, and fashionable global since 1990s, " and " the value chain management " (VCM) into the business administration field of the real estate, direct against the extant questions of real estate enterprises of our country and unique value chain , carry on the helpful theory and practice discussion to this brand-new subject that the business process reengineering based on value chain (VC-BPR ) of real estate enterprise.This thesis regarded the implementation survey of domestic and international manufacturing company carry on BPR as the breakthrough point at first, give perceptually explain to the tendency of "Business Process Reengineering " (BPR) development like a raging fire of manufacturing company at home and abroad , then combine the analysis of our country real estate enterprises current situations , existing problems , the real estate enterprise and industrial manufacturing company integration on the mode in management reform , channelling the business process reengineering based on value chain ( VC-BPR ) into the real estate, put forward the necessity of launching VC-BPR in real estate enterprises. Therefore draw the theory kernel of this thesis -Perspect of the theory VC-BPR.On the basis of combining the theoretical research and analysing enterprise's current process situation of real estate of our country, this thesis has carried on the pointed practice discussion to the application in real estate enterprises of VC-BPR theory. Give VC-BPR of real estate enterprise from the whole implementation tactics especially, the procedure of implement , method system and concrete key process (investment decision process , marketing process, processof purchasing), and synchronous project (human resources reinvent , corporate culture rebuiding) Implement operation these two aspects analyse and explain the real example. Finally, for instruct VC-BPR in real estate enterprise smooth development , thesis briefly discuss the factors to restrain VC-BPR success or failure.