Study On X Corporation's Cross-Culture Marketing Strategies

The article takes the trans-culturing marketing strategy of X Company as object of study, uses analysis methods which combine theory with positivism, detailed analyses the marketing strategy after they enter the market of trans-culturing marketing strategy of X Company, especially more detailed analyses they formulate and utilize the marketing strategy according to the different culture in Viet Nam.The article refers to the internal and external present situation of study about the trans-culturing marketing analyses and expounds its development and deep going step and step as time goes on.The article analyses and generalizes the theory of the trans-culturing marketing, expounds the definition, specific property, arrangement of ideas, branch, and relationship with the marketing, analyses the trans-culturing influence to the marketing including the trans-culturing influence to the products strategy, to the promotion strategy, to the products promotion strategy, to the price strategy.The article discusses the trans-culturing marketing strategy of X Company in Viet Nam connects with the situation about Dept. Viet Nam of X Company. It introduces the basic situation about Viet Nam and X Company, takes Dept. Viet Nam of X Company as example, and point out the combination of the trans-culturing marketing strategy that is the trans-culturing products strategy, the trans-culturing promotion strategy, the trans-culturing place strategy, the trans-culturing price strategy of Dept. Viet Nam.The conclusion is that the cultural influence is very important to the transnational marketing. Only comprehending the difference of culture, affecting the difference of culture, and formulating the combination of marketing that adapts the culture of the host country, which the company can subsist, expand, and develop in the international market...