Study On Meat Market Marketing Strategy & Policy For Henan Luohe Shineway Industry Group Co., Ltd.

Meat industry in our country is a perfect competitive industry. Because of the limits of government policy and the conditions of food safety and hygiene, meat market in our country had been involved in local division and localism for a long time, especially in fresh meat markets. Although the intensive and mass production on meat markets in our country started a little later, it had got much achievement for recent ten years. Within the cruel market competitions, some enterprises have already become the nucleus forces and settled the firm foundation so as to be the first class meat companies, which have international competitiveness.By the use of the theories, such as Economies, Marketing, Management and Strategic Management etc, with concentrating on Henan Luohe Shineway Group and doing systematic researches on market state and development trial from small scale to big one, this thesis analyzes the trends, opportunities and threats in the profect competitive meat market. Through the analysis on product, market operating and pattern of Shineway Group, the thesis summarizes the strengths, and also presents the weaknesses by contrasting the ideal and real market operating state. As a result, it offers a reference to marketing policy and strategy that Shineway Group and such other companies have been establishing.