Studies On P&G's Communication Of Brand Image In China

In the market of daily consumer goods, P&G is the king. Besiades, P&G is a kingdom of brands. All over the world, P&G's products are in great demand. For a long time, its name has been recorded in the name list of the 500 most powerful corporations yearly. More than 300 kinds brands belong to this formidable multinational corporation. These brands sells their products in more than 160 countries and regions. The more easy these products be sold, the more highly their brands are regarded. In China, P&G has been named "the godfather of branding". His experiences of branding are very fascinating.In many texbooks, P&G's experiences are typical examples of marketing management, industrial and commercial management or branding management. Few people had tried his best to find the laws and principles of communication of brand image.In my opinion, cut a long story to short, P&G's path to success is a path of communication of brand image.To creat the world-famous brand, Chinese corporations must master the laws and principles of communication of brand image. P&G is a model of communication of brand image.The last sixteen years saw P&G's path to success in China. This thesis will focus on this path. By studying this path, we try to find some laws and principles of communication of brand image. Maybe , they would do Chinese corporations good.