The Practice Of Tonic Marketing Strategy In Chongqing Hekong Go., Ltd

This thesis has mainly introduced and analyzed Chongqing Hekong medicine Co., Ltd's valuable tries at exploiting tonic food market in China. Background introduction of the company's Meilingduo Series of Tonic Food's entry into Chinese market and penetrating process review of the company's mareting plan, marketing management and market expansion provides readers an authentic and vivid marketing case.Through this case, we can truly understand the complexity of marketing environment and its tremendous influence on a company's work of market expansion. Whether marketing management is successful exerts a decisive influence on success or failure of marketing management practice. By means of applying specified learnt knowledge of marketing and using methods of systematical principle analysis, the author has analyzed and probed into marketing system, and summarized gains and losses in the work of the company's marketing management. The analyses of problems in marketing system enables readers to realize keenly that marketing system is an organic whole in which each component is concerned and interact with each other. The author has made a profound analysis of main problem in marketing system in particular and put forward relevant scheme and measure of solution. Hope that the introduction and analysis of this case can be beneficial to future work of pertinent people who are engaged in marketing management.