The Study On Chinese Insurance Introducing The Direct Marketing

With the drastic competition of market and the quick development of information technology, it influences many aspects of our economic life .It seems more obvious for finance as the backbone of economy.Chinse insurance is so inexperienced,especially after entering WTO the challenge which Chinese insurance faces has become the focus of demotic attention.This paper mainly provides the investigative problems at the premise of analyzing the background of Chinese insurance.First,penman provides the investigative purpose,signification and main content of the paper at the basis of studying the actuality of Chinese insurance thoroughly. Second,at the basis of analying the applying actuality and developmental trend of national and international pattern of direct marketing and insurance marketing,it points out the relation and difference between the current marketing and direct marketing.And it also provides the essentiality of Chinese insurance introducing direct marketing .Third,it points out the existing problems of Chinese insurance at the president time according to the above analysis by the method of impersonal analysis and estimation,and some corresponding strategies are developed combining Chinese actual condition through a great deal reading and practicing.After entering WTO,under the condition of ardent competition of Chinses insurance,introducing direct marketing may bring better economic benefit and competitive ability to Chinese insurance without fail,and have the active and realistic sense to promote Chinese insurance.Therefore,we can draw a conclusion that the foreground of Chinese insurance is capacious. If we increasingly inaugurate the marketing pattern,Chinese insurance must stand the racket and bear down on abroad.